What’s unique about the building and the location?ĪK: This project feels like something of a spiritual homecoming for the brand, which is named after the Cubitt brothers, three Victorian master builders, engineers, and architects. Cubitts combines cutting-edge technology with traditional craft, and the space needed to feel tactile and immersive, while showcasing the bespoke services offered at the store. What was the brief to you for the project?ĪK: The brief was to create an environment that would feel embedded in local history and become part of the neighbourhood. The Brighton store is the first project that has been realised, and it’s also the brand’s first store outside of London.
Each frame is made by hand at their amazing workshop in King’s Cross in Central London, and they’re made to be worn for life, repaired when necessary rather than replaced.Ĭhe Huang (CH): We’ve been working with Tom and the Cubitts team for a year on various concepts and ideas for their physical retail spaces. Design Anthology: Can you tell us about Cubitts and how you came to work with the brand?Īlexy Kos (AK): Cubitts is a modern spectacle maker, founded by Tom Broughton in London back in 2013.
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